National Economic Map

What is NEM

NEM provides location intelligence with demographic and socioeconomic data at the lowest administrative units in Kenya to foster targeted development, resource allocation and channel expansion.

Core Features

Available

Data Intergration  
A Single Source
Complete

Interactive

Allows queries  
Responsive
Easy to access and use platform

Useful

Target Development  
Informed Invenstment
Better strategies for resource allocation

Applicable

Releveant to all regions
Mapped to meet demand
Highlights strengths and weaknesses

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Economic Indicators

Demographics

This shows the distribution of population, SMEs and peoples income per ward in each each county.


Levels

Income

Income level helps to depict which businesses and lifestyle people are acustomed to per ward.

Education

Literacy level play big role in the overal score of a counties performance in terms of development in an industrious zone.


Distribution

Bank

Economy is influenced by how vast banks are distributed in an area. How do banks identify where to set up a branch?

Retail Outlet

Consumer shopping behaviour will show an investor on where and which business to put up.


Expenditure

NEM helps you determine which ward in any county has a spending culture in terms of SMEs distribution

Long term outcomes

● Better Channel expansion strategies
● Targetted branch location
● Improved customer reach
● Improved product marketing

Target Users

Enterprise

  • Development Agencies
  • Private Sectors
  • National & County governments

Consumers

  • Researchers
  • Students
  • General Public